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Managing Director’s December Blog


Welcome to my last monthly blog for the year – and what a year it’s been!

When I sat down to write this blog, I looked back on my January 2019 instalment to truly be able to gauge how far Esports Mogul has come this year and in reflection, I couldn’t have imagined how successful 2019 would be.

First and foremost, 2019 has brought many feature releases to further Mogul’s market offering, but the most significant is the development of our Branded Hubs technology. In a nutshell, Branded Hubs are a fully customisable esports domain which allows third parties to design and host their own esports tournaments. The development of this feature, all of which has been done by our in-house team, has opened up a plethora of opportunities for Mogul, such as our shift in business model to building partnerships. 

Exploring relationships and building partnerships with those in our four target verticals: game publishers, esports teams, organisers and influencers, has been invaluable. This year has seen Mogul greatly expand our partnership base with the likes of top performing esports teams such as Alliance and Team Secret, game publishers like Hasbro and Ubisoft as well as worldwide esports organisers like Mineski and influencers such as Tier One Entertainment. These partners across the globe all have one thing in common – they utilise Mogul’s Branded Hubs to build bespoke tournaments to engage with their audiences.

Additionally, in 2019 Mogul monetised, with the launch of a subscription functionality worked into Branded Hubs and the integration with worldwide payment providers. This functionality allows Mogul and our partners to develop their own membership offering for their audience to monetise and unlock never before explored revenue potential. Subscriptions vary from partner to partner, but for a monthly fee, many offer a variety of perks such as allowing fans to play in exclusive tournaments, play for bigger prizes and win money-can’t-buy experiences, such as the chance to head to Alliance HQ in Sweden for a week!

Ultimately, what Mogul has achieved in 2019 is to develop a value creating hub for the esports ecosystem which allows organisations at all levels and locations to advance, engage and monetise their audiences.

This year has been incredibly successful for Mogul, but there’s no stopping us now. We’ve finished the year on a high with an oversubscribed share placement raising AU$3.97 million which means 2020 looks to bring even more product and platform development, stronger partnerships, further monetisation and a richer future.

I wish you all a safe and relaxing New Year, and I’ll see you in 2020 to hit the ground running again. 

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